Scholastic news is the publisher of the new and previous Hunger Games series. With the new book coming out people are so excited to get their hands on it. Holding an event that would immerse people into the world of the book would be perfect.
The idea was formed after a visit to Barnes and Noble. There was a line down the block for a book that was just released. There was a clear market for an event like this. Barnes and Noble will collaborate on the activation and be where the event is held.
Programs Used: SketchUp, Adobe Dimension, Twinmotion, Adobe Photoshop.
