Through this store reimagination, we’re crafting meaningful experiences that invite guests to embark on a journey of discovery centered around community. The beauty bar transforms into a vibrant social hub, enhanced with activation points that inspire exploration. We’ve also designed a calming space focused on fostering collaboration and connection, offering a more enriching and shared beauty experience.
These points continue throughout the store, maintaining this engaging experience through the whole Ulta journey.
Programs Used: Enscape, SketchUp, Adobe Photoshop, Adobe InDesign.











